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TFG Labs

> Purpose

We exist to be the driving force behind groundbreaking innovation in sports.

Our mission is to empower visionary clients to push boundaries and redefine the future of sports. Through bold collaboration, we help our partners lead their industries and set new standards, mastering the technologies of tomorrow.

> Approach

We believe by partnering early with clients, we can help them unlock the power of emerging technology with minimal wasted effort.

If you've heard of something new in AI, we're already working on it.

> Talent

TFG Labs brings together squads of Data Scientists, Engineers, Designers, and Consultants with deep expertise drawn from both elite sports and other cutting-edge industries.

Our team’s diverse perspectives fuel our passion for maximizing performance, commercial success, and operational efficiency, helping our clients seize new opportunities every day.

> AI in Sports

We're currently exploring the use of AI across sporting operations, enabling teams of all sizes to leverage the power of data and analytics to reduce costs, make better decisions, and become more successful on and off the pitch.

> Agentic AI Systems

Our experiments into Agentic AI Systems are helping us to understand how AI can be used to support and enhance the decision-making processes of sports teams and organisations, and we've already achieved some quite remarkable results.

At TFG Labs, we combine our relentless focus on innovation with TFG's battle-hardened experience in the sports industry to deliver AI solutions that are truly game-changing.

We're currently exploring the use of AI across sporting operations, enabling teams of all sizes to leverage the power of data and analytics to reduce costs, make better decisions, and become more successful on and off the pitch.

> Agentic AI Systems

Our experiments into Agentic AI Systems are helping us to understand how AI can be used to support and enhance the decision-making processes of sports teams and organisations, and we've already achieved some quite remarkable results.

At TFG Labs, we combine our relentless focus on innovation with TFG's battle-hardened experience in the sports industry to deliver AI solutions that are truly game-changing.

> Team

TFG Labs is composed of 30+ Data Scientists, Software Engineers, Designers and Consultants. Under the TFG umbrella, we continuously form squads of specialists to experiment, and execute what we deem to be some of the most innovative projects in the sports industry today.

Andy Shora, Head of TFG Labs
Andy Shora, Head of TFG LabsAndy Shora LinkedIn

❝At TFG Labs, innovation means constant exploration. We’re driven by the curiosity to push boundaries and we possess the ambition to turn possibilities into transformative realities for our clients.❞

> Contact TFG Labs

Please use the contact form on twentyfirstgroup.com to get in touch.

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